PRIJEMS · EST. 1985 · LOS ANGELES
Specialty natural diamonds, ethically sourced and individually selected- Old Mine cuts, Salt & Pepper, Rose Cuts, Champagne, and Geometric Cuts. Chosen for character, not conformity.
1.54ct | K/SI1 Cushion Shape Old Mine Cut Diamond (GIA)
$10,045
Small table, tall crown- candlelight fire
1.79ct | O-P/SI1 Cushion Shape Old Mine Cut Diamond (GIA)
$12,180
Small table, tall crown- candlelight fire
1.22ct | Light Brown VS Cushion Shape Old Mine Cut Diamond (GIA)
$5,190
Small table, tall crown- candlelight fire
1.55ct | N/VS1 Cushion Shape Old Mine Cut Diamond (GIA)
$9,965
Small table, tall crown- candlelight fire
"We don't sell diamonds. We discover them. Every stone we carry was chosen because it has something to say."
Jay Shah, FounderFounded in Los Angeles in 1985 by third-generation jeweler Jay Shah, Prijems spent over a decade building the case for diamonds the industry once called defective.
In 1998, we coined "Rustic Diamond"- stones that created an entire market around individuality in modern diamond jewelry. In 2005, we invented the Salt & Pepper Diamond category, transforming alternative bridal jewelry. Then In 2014, we pioneered Geometric Rose Cuts- kite, hexagon, shield, bullet, trilliant- inspiring a new era of personal expression.
Old Mine and Rose Cuts have been in our inventory from the beginning. The world is finally catching up.
Every stone has a story. Ours started in 1985.
The Old Mine Cut was born in an era before electric light — a style shaped by candleflame and human instinct, cut by hand to catch warmth rather than brilliance. That sensibility is irreplaceable. The soft, cushioned silhouette. The deep pavilion. The open culet that lets light pool instead of scatter.
What we do is different. We source exceptional rough and cut it new — to perfected Old Mine proportions, by master craftsmen who understand why this style endures. Not antique. Not estate. Newly cut. Meticulous make. The same soul.
1.06ct | Y-Z/VS1 Round Shape Old European Cut Diamond (GIA)
$4,610
Round outline, large culet- soft candlelight return
1.62ct | H/VS1 Round Shape Old European Cut Diamond (GIA)
$18,755
Round outline, large culet- soft candlelight return
1.26ct | M/SI1 Round Shape Vintage Old European Cut Diamond (GIA)
$4,050
Round outline, large culet- soft candlelight return
1.08ct | O-P/SI1 Round Shape Vintage Old European Cut Diamond (GIA)
$5,005
Round outline, large culet- soft candlelight return
Three billion years of pressure formed it. Volcanic force carried it to the surface. Human hands discovered it, shaped it, and passed it forward- across continents and time until this moment. .
Every hand that touches it becomes part of its story. This stone is not just a possession- it is a piece of eternity, passing through your life on its way through time. Right now, in this moment, the story is yours to write.
Not every diamond deserves attention. Most are cut for yield, graded for conformity, sold for margin. We have never been interested in those.
Since 1985, Prijems has searched for the ones that are different. The Old Mine cut with unexpected warmth. The Salt & Pepper stone with a galaxy inside. The Rose Cut that glows like it remembers candlelight. We travel. We sort. We pass on thousands to find the one. Our role is not to manufacture rarity. It is to recognise it.
We introduced Rustic Diamonds in 1998 before the term existed. Salt & Pepper followed in 2005. Geometric Cuts in 2014. The industry follows where we lead.
Every stone is cut by master craftsmen in our own dedicated facility. No middlemen between the mine and your hands. Better quality at every price point.
40 years of relationships with mines and rough suppliers worldwide. Every stone individually selected and cut- not algorithmically filtered.
Curation, not catalog.
Zero tolerance for conflict diamonds. Kimberley Process certified. Ethically sourced throughout the supply chain. Natural, mined diamonds only- guaranteed.
1.99ct | L/SI1 Pear Rose Cut Diamond (GIA)
$12,040
Elongated dome — warm, weightless glow
1.06ct | G/SI1 Round Rose Cut Diamond (GIA)
$6,345
Classic silhouette — warm candlelight scatter
1.31ct | D/VS2 Pear Rose Cut Diamond (GIA)
$11,620
D colour — icy white with rose cut softness
1.01ct | N/VS1 Kite Rose Cut Diamond (GIA)
$3,820
Geometric Rose Cut — a Prijems original
Hand-cut, antique inspired, irreplaceable. Warm sunset fire no modern cut has ever replicated. The most requested cut in fine jewelry right now.
1,500+ one-of-a-kind stones, the largest online inventory anywhere. We invented this category in 2005. No two are alike, each tells its own perfectly imperfect inclusion story as nature intended.
Designed in the 16th century to catch candlelight, the Rose Cut is domed, intimate, and impossibly warm, glowing with a soft sparkle. Deeply human in a way no modern cut has ever matched.
Kite, hexagon, shield, bullet, trilliant. Modern diamond Geometric Cuts we made mainstream in 2014. A personal expression in sharp angles and long facets.
Earth-warm, quietly luxurious. The colors of dusk-warm amber, soft honey, deep cognac. A spectrum no colorless stone can touch. The choice for those who want character over convention, romance over sterility.
Can't find it? If we don't have it, we'll source it. With an office in Mumbai and curated global connections spanning 40 years of trust, we are at your service, let our network work for you.
